NOWASTE
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WITH A SHARP POSITIONING TO SUCCESS
_Strategic and creative brand consulting
_Development of brand positioning
_Concrete action planning and website conception
Background
Everyone wants to make their contribution to environmental protection and less waste. This is exactly the idea behind NOWASTE, a leading manufacturer of product solutions made from natural raw materials. With success. For example, the ®treecup, a reusable cup used by companies such as adidas, google, Alnatura, the German Bundestag or the DFB (German Football Association), saved 20 million disposable cups in 2016 alone. If all these cups were placed next to each other, this would correspond to a distance of 2,000 kilometres
Task
Strategic and creative advice on communicative reorientation. From the clear positioning of the brand to the development of a sustainable communication concept.
Solution
Everything starts with the brand. The brand was examined in detail and sharpened in several workshops. Brand positioning, elevator statement and jointly developed quality promise form the basis for all future communication measures and the new sales alignment. Then the central messages were defined and written very pragmatically using the new website as an example. These can now be used in the form of target group-specific text modules for many communication tools.
Client quote
"The cooperation with ebene c has helped us to sharpen our brand profile and give our communication a new tonality. We now appear more clearly, in the market. In short: high expertise, implementation strength and they were quickly part of the team."
Babak Norooz, Geschäftsführer
