WKO – Württembergisches Kammerorchester
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Unique positioning

_Workshop series with musicians and stakeholders
_Consolidation of the results into a unique positioning
_Support in the development of a communication strategy

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Background

The Württembergisches Kammerorchester Heilbronn (WKO) is one of the internationally renowned German chamber orchestras. The WKO lives its sound culture with renowned soloists such as Sharon Kam, Frank Peter Zimmermann, Daniel Müller-Schott and Herbert Schuch in the renowned concert halls at home and abroad.

www.wko-heilbronn.de

Task

Development of a differentiating positioning and a correspondingly consistent communication concept.

Solution

ebene c accompanies the WKO in its positioning and its communicative development. Based on a series of workshops with musicians, stakeholders and industry specialists, different perspectives were developed. As a result of these discussions, the concept of the "Klangmanufaktur" was developed, which defines the basis for a new market orientation and is the springboard for the further development of the communication media.

Client quote

„Das große Plus in der Arbeit mit ebene c sind die ungewöhnlichen Perspektiven und deren konsequente Ausarbeitung. Die Verbindung von Außenperspektive und hohem Gespür für das Thema Klassische Musik sind bereichernd und anregend zugleich.“

Madeleine Landlinger, Geschäftsführende Intendantin

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