{"id":2120,"date":"2021-02-19T09:11:58","date_gmt":"2021-02-19T08:11:58","guid":{"rendered":"https:\/\/www.ebene-c.de\/?page_id=2120"},"modified":"2021-02-19T11:55:53","modified_gmt":"2021-02-19T10:55:53","slug":"rupp","status":"publish","type":"page","link":"https:\/\/www.ebene-c.de\/en\/rupp\/","title":{"rendered":"Rupp Geb\u00e4udedruck"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Rupp Geb\u00e4udedruck<br \/>\n\/<br \/>\nBrand Buildung<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>_Brand Positioning<br \/>\n_Key Messages<br \/>\nConcept Website<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"Rupp Geb\u00e4udedruck: Deutschlands erstes 3D Haus Bauunternehmen\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/tkVCtrXIdts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element vc_custom_1562313263235\">\n<div class=\"wpb_wrapper\">\n<h4>Background<\/h4>\n<p>The art of building houses is almost as old as mankind. However, two young entrepreneurs from the Bavarian town of Pfaffenhofen a. d. Roth prove that this craft is anything but dusty and boring with a technology that is as innovative as it is revolutionary. The brothers Fabian and Sebastian Rupp, both of whom have been working for their father's company, Michael Rupp Bauunternehmung GmbH, for several years, rely on 3D concrete printing. That means: they print houses.<\/p>\n<p><a href=\"https:\/\/rupp-geb\u00e4udedruck.de\/\">www.rupp-geb\u00e4udedruck.de<\/a><\/p>\n<h4>Task<\/h4>\n<p>Um die Innovation auch kommunikativ fest zu verankern, braucht es eine klare Positionierung, klare Botschaften und eine definierte Tonality. Oder kurz: eine starke Marke.<\/p>\n<h4>The Solution<\/h4>\n<p>Brand positioning in a compact 1-day workshop.<br \/>\nWith the help of the ebene c brand model and effective creative techniques, all the central elements of the new brand are developed.<br \/>\n_Purpose<br \/>\n_Positioning<br \/>\n_Tonality<br \/>\nCore themes and core messages. Summarised in the new claim: \"We print the future\".<br \/>\n_Concept for the relevant contents of the website<br \/>\nFollowing this, ebene c develops a creative brief for the potential agency partners and also establishes the connection to the network.<\/p>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div>\n<div>\n<h4><strong>Client quote<\/strong><\/h4>\n<\/div>\n<p><em>\"We defined everything with Arne Mack that we needed later for communication. It was fun - a really important day for Rupp Geb\u00e4udedruck.\" <\/em><\/p>\n<p>Fabian Rupp, Rupp Geb\u00e4udedruck<\/p>\n<p><em>\"The response in the media to our first printed multi-family house was sensational. The workshop with Arne, his experience and his network laid the foundation.\" <\/em><\/p>\n<p>Sebastian Rupp, Rupp Geb\u00e4udedruck<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1613722315251\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img class=\"vc_single_image-img\" src=\"https:\/\/www.ebene-c.de\/wp-content\/uploads\/2021\/02\/Bildschirmfoto-2021-02-19-um-09.00.45-550x300.png\" width=\"550\" height=\"300\" alt=\"ebene-c_rupp_geb\u00e4udedruck\" title=\"ebene-c_rupp_geb\u00e4udedruck\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_2 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Rupp Geb\u00e4udedruck \/ Brand Buildung _Markenpositionierung _Zentrale Botschaften _Websitekonzept Hintergrund Die Kunst H\u00e4user zu bauen, ist fast so alt wie die Menschheit. Dass dieses Handwerk<span class=\"excerpt-hellip\"> [\u2026]<\/span>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2120"}],"collection":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/comments?post=2120"}],"version-history":[{"count":8,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2120\/revisions"}],"predecessor-version":[{"id":2130,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2120\/revisions\/2130"}],"wp:attachment":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/media?parent=2120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}