{"id":2141,"date":"2021-02-22T18:40:53","date_gmt":"2021-02-22T17:40:53","guid":{"rendered":"https:\/\/www.ebene-c.de\/?page_id=2141"},"modified":"2022-05-23T10:31:16","modified_gmt":"2022-05-23T08:31:16","slug":"natrue","status":"publish","type":"page","link":"https:\/\/www.ebene-c.de\/en\/natrue\/","title":{"rendered":"Natrue"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>NATRUE<br \/>\n\/<br \/>\nBrand Positioning<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4><strong>_<\/strong>Brand consulting<br \/>\n_Workshop Series<br \/>\n_Coaching &amp; Sparring<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"Was ist NATRUE?\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/4ElJmhIG3eI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element vc_custom_1562313263235\">\n<div class=\"wpb_wrapper\">\n<h4>Background<\/h4>\n<p>Founded in 2007, NATRUE was for the founding members Wala, Weleda, Laverana, Primavera, Logocos and Cep the solution to the lack of an international definition for natural and organic cosmetics and the answer to the increase of greenwashing activities in this segment. Today, the Brussels-based non-profit organisation has consolidated its position as the international representative for the protection and promotion of natural and organic cosmetics worldwide. With 7000 certified products from over 300 brands, over 500 certified approved raw materials and over 70 members worldwide, NATRUE is the trusted consumer label for authentic natural and organic cosmetics.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"wpb_wrapper\">\n<h4>Task<\/h4>\n<p>Accompanying the Board of Directors in brand positioning, future orientation and definition of redlines or framework conditions that provide orientation for all members involved.<\/p>\n<p><a href=\"https:\/\/www.natrue.org\">www.natrue.org<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Solution<\/strong><\/h4>\n<p class=\" translation-block\">International workshops - personal and digital.<br>\nWith the Board of Directors, the positioning of NATRUE was sharpened by means of the ebene c brand model and the main topics of the brand were jointly defined and deepened in terms of content. In addition to technical aspects, the focus was also on the systemic interaction of the participants. For this purpose, creative scenarios were used to develop the best possible cooperation, which was then bundled and adopted in a charter.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div>\n<div>\n<h4>Client quote<\/h4>\n<\/div>\n<p><em>\"A particular challenge with NATRUE is that despite a common goal, there are proprietary issues and the members are in fact also operating in a competitive situation in the market. This makes it challenging for all involved. With his experience and systemic approach, and also with a pleasant mix of methodology and time pressure, Stefan Bohrmann has always guided us along the common path.\"<\/em><\/p>\n<p>Dr. Bernhard Irrgang \/ Prof. Dr. Florian Stintzing,<br \/>\nPresidents NATRUE<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1614015241203\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img class=\"vc_single_image-img\" src=\"https:\/\/www.ebene-c.de\/wp-content\/uploads\/2021\/02\/why-natrue-2-550x500.png\" width=\"550\" height=\"500\" alt=\"why-natrue-2\" title=\"why-natrue-2\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_2 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Hintergrund In 2007 gegr\u00fcndet, war NATRUE f\u00fcr die Gr\u00fcndungsmitglieder Wala, Weleda, Laverana, Primavera, Logocos und Cep die L\u00f6sung f\u00fcr die fehlende internationale Definition f\u00fcr Natur-<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2141"}],"collection":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":3,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2141\/revisions"}],"predecessor-version":[{"id":2260,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2141\/revisions\/2260"}],"wp:attachment":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/media?parent=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}