{"id":2529,"date":"2022-12-15T14:31:19","date_gmt":"2022-12-15T13:31:19","guid":{"rendered":"https:\/\/www.ebene-c.de\/?page_id=2529"},"modified":"2022-12-15T16:05:24","modified_gmt":"2022-12-15T15:05:24","slug":"nexensos","status":"publish","type":"page","link":"https:\/\/www.ebene-c.de\/en\/nexensos\/","title":{"rendered":"Nexensos"},"content":{"rendered":"
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Heraeus Nexensos
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\nBrand Buildung <\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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_International Brand Positioning
\n_Digital und participative
\n_Purpose, Positioning, Tools, Roadmap<\/h4>\n

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\"Wired-Sensors\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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Background<\/h4>\n

Heraeus Nexensos is a division of the German technology group Heraeus.
\nThe company was founded in Hanau in 1851 and is one of the largest family-owned companies in Germany in terms of turnover. Out Nexensos is one of the world's market and technology leaders for high-precision temperature sensor technology and is an expert in the manufacture of platinum temperature sensors and heaters. Heraeus Nexensos is headquartered in Kleinostheim, Germany, and has subsidiaries in the USA, China, Taiwan, Japan, Korea and Malaysia.<\/p>\n

> Heraeus Nexensos<\/a><\/p>\n

Task<\/h4>\n

Accompanying the development of a differentiating and market-strengthening positioning for Heraeus Nexensos. With corresponding messages for the central target groups in an international, participative process. The goal: concise and uniform messages with which each employee can present Heraeus Nexensos in a short, customer-relevant value proposition.<\/p>\n

Solution<\/h4>\n

In the interest of confidentiality, we would like to and can only outline the general procedure here: As part of a purely digital workshop series, the core team developed a new brand positioning for Heraeus Nexensos with ebene c in 6 modules with clear messages on Purpose, Positioning, Offer and Reason Why.<\/p>\n

Modul 1:<\/p>\n

Joint definition of the process with the aim of working together in a lean and at the same time participatory way, including the procedure for project reporting to the management and stakeholders.<\/p>\n

Modul 2:<\/p>\n

Kick-off with management and core team to analyse and define strategic and communication goals.<\/p>\n

Modul 3:<\/p>\n

Consolidation of the previous results and findings from the workshop with the help of the ebene c brand model.<\/p>\n

Modul 4:<\/p>\n

In a make-it-better process, ebene c conducted 15 expert interviews with representatives from all relevant markets, i.e. Europe, USA, China, Japan and Korea. Here, the results of the brand model were presented, supplemented from the respective market perspective and jointly sharpened.<\/p>\n

Modul 5:<\/p>\n

Positioning workshop with management and core team. Presentation and discussion of the key learnings on brand and communication from the workshops. Presentation of the brand model developed with the experts and joint sharpening of content and messages.<\/p>\n

Modul 6:<\/p>\n

Support and accompany the core team in the development of a strategic decision paper for the management.<\/p>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Client quote<\/strong><\/h4>\n

\"ebene c guided us safely and almost playfully through the process. Thanks to the intensive preparation and the structured approach, we were able to concentrate fully on the content. The learnings from the expert interviews were also important. As external and brand specialists, Stefan Bohrmann and Arne Mack were able to ask different questions and thus develop valuable insights for the Heraeus Nexensos brand and communication.\"<\/em><\/p>\n

Lisa W\u00fcrke
\n<\/strong>Global Marketing Communication Manager
\nHeraeus Nexensos<\/p>\n

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\"With the results we have achieved with ebene c, Heraeus Nexensos has developed sustainably. This means we are perfectly equipped for the tasks of the future.\"<\/em><\/p>\n

Andreas Schreiber
\nGlobal Head of Marketing
\nHeraeus Nexensos<\/p>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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\"Nexensos_ebene_c\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
<\/span><\/span><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Heraeus Nexensos \/ Brand Buildung _Internationale Markenpositionierung _Digital und partizipativ _Purpose, Positioning, Tools, Roadmap \u00a0 \u00a0 Hintergrund Heraeus Nexensos ist ein Gesch\u00e4ftsbereich des deutschen Technologiekonzern [\u2026]<\/span>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2529","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/comments?post=2529"}],"version-history":[{"count":7,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2529\/revisions"}],"predecessor-version":[{"id":2545,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/2529\/revisions\/2545"}],"wp:attachment":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/media?parent=2529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}