{"id":3675,"date":"2026-06-06T03:21:44","date_gmt":"2026-06-06T01:21:44","guid":{"rendered":"https:\/\/www.ebene-c.de\/?page_id=3675"},"modified":"2026-06-06T03:32:34","modified_gmt":"2026-06-06T01:32:34","slug":"oema-2","status":"publish","type":"page","link":"https:\/\/www.ebene-c.de\/en\/oema-2\/","title":{"rendered":"oema"},"content":{"rendered":"
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\u00d6MA
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\nBrand development support<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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_Development of Strategic Goals
\n_Brand Development & Refinement
\n_Support for Brand Relaunch<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>
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\"ebene-c_o\u0308ma_2\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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Background<\/h4>\n

\u00d6kologische Molkereien Allg\u00e4u (\u00d6MA) is a manufacturer and distributor of organic cheese specialties for the natural foods retail sector. What began in a garage in a small town in the Allg\u00e4u region has, over the course of more than 35 years, grown into one of Europe\u2019s largest full-range suppliers of organic cheese. This success is built on long-term partnerships with production facilities and their milk suppliers.<\/p>\n

The company combines Allg\u00e4u tradition with a modern business approach, serving as both a brand supplier and a service provider. \u00d6MA was founded in 1986 and is now headquartered in Lindenberg, just a 30-minute drive from Lake Constance.<\/p>\n

\u00d6MA is dedicated to supporting small-scale farming, artisanal organic cheese dairies, and organic alpine dairies. Its goal is to preserve and promote the diversity of the cultural landscape, agriculture, and traditional crafts in the Allg\u00e4u region.<\/p>\n

Its core tasks include consolidating the organic cheese specialties produced by its partner dairies and processing them according to demand\u2014from slicing and grating to packaging for retailers and institutional customers. In addition, \u00d6MA handles order fulfillment, legally compliant labeling, quality assurance, and the development of new products in collaboration with its partner dairies.<\/p>\n

www.oema.de<\/a><\/p>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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\"ebene-c_o\u0308ma_teaser\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Task<\/h4>\n

Support in further developing and refining the \u00d6MA brand and preparing for the brand relaunch.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Solution<\/h4>\n

Within the extended management team, a multi-stage strategic process was first used to refine and define the core corporate and brand objectives. Building on this foundation, the brand was systematically refined and realigned according to the ebene c brand model.
\nThe structured process made it possible to incorporate different perspectives from management and functional departments and to create a shared understanding of the future brand positioning. In the process, the brand\u2019s values, attitude, and strategic guidelines were identified and translated into a consistent brand structure.
\nebene c then consolidated the insights and strategic foundations gained, together with \u00d6MA\u2019s marketing team, into an agency briefing as a strategic roadmap for creative implementation.
\nSince then, ebene c has supported \u00d6MA as a sparring partner, also acting as an external driver and discussion partner for the agreed-upon to-dos that ensure \u00d6MA\u2019s success.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Client quote<\/strong><\/h4>\n

\u201cThe strategy process with ebene c helped us position our brand more clearly and refine our strategic goals. The structured, facilitated process, which brought together different perspectives within the company, was particularly valuable. The result is a solid brand foundation on which we can consistently build our future development.\u201d<\/em><\/p>\n

Michael Welte, Managing Director of \u00d6MA <\/em><\/p>\n

\u00a0<\/em><\/p>\n

„<\/em>\u201cWorking with Stefan and Arne from ebene c was a key factor in the success of our brand relaunch. The brand is now not only more precisely defined, but also younger and more approachable. And it resonates more deeply than ever in people\u2019s minds and hearts. Thank you so much!\u201d<\/em><\/p>\n

Philipp Thiel<\/em>, Head of Sales and Marketing<\/em><\/p>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

<\/span><\/span><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"\u00d6MA \/ Begleitung bei der Markenentwicklung _Entwicklung Strategische Ziele _Weiterentwicklung & Sch\u00e4rfung der Marke _Begleitung Markenrelaunch Hintergrund Die \u00d6kologischen Molkereien Allg\u00e4u \"\u00d6MA\" sind Hersteller und [\u2026]<\/span>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3675","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/3675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/comments?post=3675"}],"version-history":[{"count":5,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/3675\/revisions"}],"predecessor-version":[{"id":3683,"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/pages\/3675\/revisions\/3683"}],"wp:attachment":[{"href":"https:\/\/www.ebene-c.de\/en\/wp-json\/wp\/v2\/media?parent=3675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}