Clarity - the solution for turbulent times. Discover our brand navigation model now.

The Background:

"The bigger the waves, the more you have to move," says an old sailor's saying. To successfully reach your destination, you should also know where it is and how to stand safely on the swaying planks. For us, this is a perfect description of how one's own brand can help companies deal with the enormous changes and developments of our time and the future. The brand acts like a navigation device: it gives the company orientation and the people - employees as well as customers - support and security.

The Solution

The brand navigation developed by ebene c reviews the status quo, provides orientation and at the same time effectively and pragmatically defines the steps for successful further development. The starter package includes a brand workshop. In a 1-day format, existing or new brand elements are condensed, updated and adapted to the current and future branding.
Anforderungen des Marktes zugespitzt. Und weil Marken nur durch Menschen lebendig werden, nehmen idealerweise Mitarbeiter*innen mit möglichst unterschiedlichen Rollen im Unternehmen teil.

The results:

A clear vision for the brand and the basis for a pragmatic action plan for the coming weeks and months. And: employees who, as enthusiastic brand ambassadors, carry the changes into the company and outwards. A good basis for a culture characterised by ownership and commitment.