Garmin
/
Strategic brand consulting

_Strategic brand consulting
_Development of brand scenarios
_Concrete action planning and role definition

Garmin_Schweinsteiger_Kampagnenmotiv (2)

Background

GARMIN has been developing innovative products for pilots, sailors, drivers, golfers, runners, cyclists, mountaineers, swimmers and many other active people for 30 years. It is very important to Garmin to support its customers according to the motto #BeatYesterday to live healthier, move more, feel better or simply discover new things.

www.garmin.com

Task

Rapid technical developments and rapidly changing market trends make optimal interaction within the marketing management team of GARMIN essential. In a two-day meeting the most important path for the brand and the team should be defined and first measures for implementation should be approved

Solution

After a thorough clarification of the assignment, ebene c divided the strategy development process into 3 phases. 1) Reflection of opportunities and challenges in individual interviews from the perspective of the management team 2) Development of a brand scenario including new approaches for teamwork and 3) Transfer of concepts into a concrete marketing plan including measures, responsibilities and time schedule. First results are shown in the testimonial partnership with Bastian Schweinsteiger, a GARMIN outlet in the center of Munich and a premium magazine for end customers.

Client quote

„Stefan Bohrmann überzeugt durch eine hervorragende Mischung an Flexibilität, Gespür für Menschen und Interaktion im Team, gepaart mit fachlichem Know-how. Die Strategietagung war ein wichtiger Schritt nach vorne. Die Ausrichtung von GARMIN ist damit um einiges klarer als vorher. Gerne wieder!“

Simone Weber, Manager Marketing DACH

Garmin_vivoactive3_Lifestyle ©Garmin Deutschland GmbH (2)
Buy now