Garmin
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Moderation marketing conference
_Development of marketing activities
_Concrete planning of measures
_Team processes
Background
GARMIN has been developing innovative products for pilots, sailors, drivers, golfers, runners, cyclists, mountaineers, swimmers and many other active people for 30 years. It is very important to Garmin to support its customers according to the motto #BeatYesterday to live healthier, move more, feel better or simply discover new things.
Task
Rapid technical developments and rapidly changing market trends make optimal interaction within the marketing management team of GARMIN essential. In a two-day meeting the most important path for the brand and the team should be defined and first measures for implementation should be approved
Solution
After a thorough clarification of the assignment, ebene c divided the strategy development process into 3 phases. 1) Reflection of opportunities and challenges in individual interviews from the perspective of the management team 2) Development of a brand scenario including new approaches for teamwork and 3) Transfer of concepts into a concrete marketing plan including measures, responsibilities and time schedule. First results are shown in the testimonial partnership with Bastian Schweinsteiger, a GARMIN outlet in the center of Munich and a premium magazine for end customers.
Client quote
"Stefan Bohrmann convinces with an excellent mixture of flexibility, feeling for people and interaction in the team, paired with professional know-how. The strategy meeting was an important step forward. GARMIN's direction is now much clearer than before. Gladly again!"
Simone Weber, Manager Marketing DACH
