Background

Since its foundation in 2002, emfaktor has established itself as a ‘social profit agency’ and pioneer of the economy for the common good. The team consists of 14 employees, some of whom have been with the company for many years, who largely determine their own working hours and location. At the same time, the rapid market developments of recent years have prompted a need to holistically re-evaluate the agency's orientation. For example, sustainability has become part of the agency's DNA and a zeitgeist aspect, with other agencies jumping on the bandwagon. In addition, founder and managing director Dr Oliver Viest wants to use the strongly participatory ‘we’ spirit to set a strategic, structural and cultural course for the future.

www.emfaktor.de

Task

What do we really stand for? What are our strengths and weaknesses? And where does each of us want to go? Questions like these are on the minds and should lead to a focused, efficient process. Starting with a workshop in December 2023, we'll gather, discuss, and tackle the changes we need and want to make. Following the principle of ‘the brand moves forward’, iterative development steps will follow throughout the entire following year and beyond: New brand identity with logo, claim and website. Clarification of core products, consulting and sales processes. Last but not least, the transformation of the organization from fixed positions to more flexible roles and from units to self-organized thematic circles. ebene c is brought on board for process support as well as the conception and moderation of the workshops.

Solution

• Regular one-on-one sessions with the managing director as a visionary and source of inspiration: developing proposals (brand identity, corporate goals, role and circle structure), reviews and outlooks for improvement steps, sparring and coaching to sort out current internal and external developments (employee changes, customer situation, etc.)
• Management circle workshops for reflection and further development of the managing director's proposals: brand identity and brand positioning, marketing strategy (target customers, projects, services), consulting and sales work along the value chain, structural transformation to dissolve units and unit management
• Half-yearly workshops with the entire team for exchange and consolidation: collection of change requirements (force field analysis), sharing and reflection on strategic decisions, development of desired roles and allocation to topic groups, cultural contribution (transparent internal communication and motivation)
• Support for creation (creative brief, claim development) and mentoring (creation, leadership, consulting, new business, etc.)