flexis
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Workshop series brand development
_Strategic brand consulting
_Development of brand positioning
_Making complexity tangible and translating it for online platforms
Background
flexis AG is a software manufacturer and solution provider headquartered in Stuttgart with subsidiaries in the USA, Canada, Japan and China. Based on standardized modules, flexis creates customer-oriented solutions - from long-term sales planning to sequencing in the short-term area and holistic supply chain solutions to optimize the complete process chain at OEMs.
Task
Strategic and creative consulting for the communicative sharpening of the brand. From clear positioning and the development of core messages for all relevant target groups to the implementation of a website concept.
Solution
A comprehensive series of workshops on brand sharpening - from brand positioning and a target group portfolio matrix to the development of relevant core messages and the conception of a sales-boosting online platform The project was commissioned and developed in close collaboration with Ute Schmidt from follow red - branding experiences.
Client quote
We are all quick-witted, Arne Mack is a consultant who even accelerated us. Our business is very complex. Thanks to the stringent moderation and effective exchange in the workshops, we not only sharpened the brand core, but also defined the central principles and messages for our new website.
Philipp Beisswenger
Chief Executive Officer
flexis AG
Goal-oriented, effective and creative, that is how I would describe Arne in 3 words. From my point of view, he has played a major role in focusing and modernizing the flexis brand. I look forward to the next workshops with him.
Ute Schmidt
Senior Consultant Public Relations
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