KreativKader Stuttgart
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Seminar Series Idea Management

_Development lecture design
_Management of ideas
_Creative techniques

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Background

The KreativKader with locations in D├╝sseldorf and Stuttgart is one of the few training opportunities for copywriters in Germany. Together with the most renowned advertising agencies and productions in both cities, the talented copywriters receive 12 months of dual training.

www.kreativkader.de

Task

Mediation of techniques and methods to develop ideas professionally, to sell them afterwards and - if necessary - to defend them.

Solution

In the four-part seminar series the copywriters learn in theory and practice idea development, creative techniques, presentation and receive many tips and tricks from the daily practice as a copywriter and creative director.

Client quote

Arne Mack has been with us from the beginning. If you ask the students, his lectures are among the Kader highlights - among other things because of the many creative exercises and tips. It's great that we have now been able to get Stefan Bohrmann on board as a lecturer too.

Susanne Feddersen, Schulleitung Stuttgart, KeativKader gGmbH

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