WKO – Württembergisches Kammerorchester
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Unique positioning
_Workshop series with musicians and stakeholders
_Consolidation of the results into a unique positioning
_Support in the development of a communication strategy
Background
The Württembergisches Kammerorchester Heilbronn (WKO) is one of the internationally renowned German chamber orchestras. The WKO lives its sound culture with renowned soloists such as Sharon Kam, Frank Peter Zimmermann, Daniel Müller-Schott and Herbert Schuch in the renowned concert halls at home and abroad.
Task
Development of a differentiating positioning and a correspondingly consistent communication concept.
Solution
ebene c accompanies the WKO in its positioning and its communicative development. Based on a series of workshops with musicians, stakeholders and industry specialists, different perspectives were developed. As a result of these discussions, the concept of the "Klangmanufaktur" was developed, which defines the basis for a new market orientation and is the springboard for the further development of the communication media.
Client quote
"The big plus in working with ebene c are the unusual perspectives and their consistent elaboration. The combination of an outside perspective and a high feeling for the subject of classical music are enriching and stimulating at the same time."
Madeleine Landlinger, Executive Director
