Rupp Gebäudedruck
/
Brand Buildung
_Brand Positioning
_Key Messages
Concept Website
Background
The art of building houses is almost as old as mankind. However, two young entrepreneurs from the Bavarian town of Pfaffenhofen a. d. Roth prove that this craft is anything but dusty and boring with a technology that is as innovative as it is revolutionary. The brothers Fabian and Sebastian Rupp, both of whom have been working for their father's company, Michael Rupp Bauunternehmung GmbH, for several years, rely on 3D concrete printing. That means: they print houses.
Task
Um die Innovation auch kommunikativ fest zu verankern, braucht es eine klare Positionierung, klare Botschaften und eine definierte Tonality. Oder kurz: eine starke Marke.
The Solution
Brand positioning in a compact 1-day workshop.
With the help of the ebene c brand model and effective creative techniques, all the central elements of the new brand are developed.
_Purpose
_Positioning
_Tonality
Core themes and core messages. Summarised in the new claim: "We print the future".
_Concept for the relevant contents of the website
Following this, ebene c develops a creative brief for the potential agency partners and also establishes the connection to the network.
Client quote
"We defined everything with Arne Mack that we needed later for communication. It was fun - a really important day for Rupp Gebäudedruck."
Fabian Rupp, Rupp Gebäudedruck
"The response in the media to our first printed multi-family house was sensational. The workshop with Arne, his experience and his network laid the foundation."
Sebastian Rupp, Rupp Gebäudedruck
