Mission Statement Development

_Employee survey as a prelude
_Workshop for the development of a mission statement
_World Café for implementation

Referenz Foto 3


SPORTTOTAL EVENT GmbH, based in Stuttgart, is a subsidiary of the Cologne-based SPORTTOTAL AG. It exclusively hosts the Porsche Experience in the four subject areas Ice, Travel, Adventure and Track Experience. Its central success factor is its employees: 30 to 40 event professionals are constantly developing their projects for the premium brand Porsche and in doing so are building important personal and trusting customer relationships. With approximately 200 active driving events per year, the company is larger and more successful than ever before.


SPORTTOTAL EVENT should be strengthened as a company and as an employer brand. Who are we? What do we stand for? What makes us special? Identity-building questions such as these should be discussed, answered and fixed in order to give every employee a clear and unified mission statement for the future.


The team is the starting and finishing point: An anonymous survey of the views of all employees provides a current and honest picture of the mood. On this basis, 12 managers and opinion leaders develop the mission statement and positioning priorities in a one-day workshop. During the summer party it is presented to the employees and supplemented, commented and discussed in World Café style. Finally, working groups are formed on prioritized topics to fill the mission statement with life and to consolidate the spirit of further development.

Client quote

Thanks to ebene c! Your methods were exciting, worked in condensation and you managed and moderated the whole thing well.”

Michael Rüd, Managing Director


"For us, personal trust counts more than anything else. That's why I have sought my longstanding contact with Stefan and Ralph to support us. We were not disappointed."

Thorsten Grümpel, Director PE PPA.

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